Marco Rubio confirmed on Friday that all trade negotiations with Canada had been suspended after Canada's government shared via social platforms a 5-minute clip of a 1987 speech by President Reagan denouncing tariffs that seemed to trigger Donald Trump's ire.
The premier of the province of Ontario, Premier Ford, whose administration ran the Reagan ad in US markets this week, wrote on X that the two nations are "more powerful united", while President Trump added his own series of social media posts trumpeting the supposed benefits of import taxes.
"Canada and the United States are friends, neighbours and allies. President Ronald Reagan knew that we are stronger together," Ford wrote with the Reagan video. "God bless our nation and bless the United States of America."
The deterioration in relationships reportedly stems from a 60-second TV commercial including President Reagan's broadcast stating that "trade barriers hurt every American worker"
The President reacted on Truth Social without proof that Canada had somehow run a "deceptive" and "fake" commercial, and announced that "all trade negotiations with our northern neighbor are hereby terminated"
Secretary Rubio, the top diplomat, on Friday told reporters that Ford had broadcast advertisements in the United States which "used President Reagan's words incorrectly," noting that the Reagan Foundation had criticized the effort, too
The Reagan Foundation stated Thursday that the Ontario government's commercial "distorts" the President's address, without elaborating how
The premier's team answered by resharing the longer, 5-minute excerpt, and claimed that the advertisement features "an unedited excerpt from one of Reagan's speeches, which is available through public records"
Congress members on the House committee jumped in to defend the Canadian commercial
"Here is the ad that prompted the President to terminate all negotiations with our neighbor," the panel posted on social media
The conflict occurs while both nations confront significant dates in the coming weeks
An expert, the head of the Canadian research center at Johns Hopkins School, indicated the collapse in negotiations simply formalizes a unproductive situation
"Should we halt trade talks? Certainly, you can stop talks about metals, aluminium, power, all of it," he said
The analyst noted the contradiction of Trump citing Reagan while undoing his trade legacy
"Reagan loved the country – he loved free trade. Perhaps Donald Trump believes that, but it's not what he's selling now"
Washington implemented 25% tariffs on goods from Canada earlier this year, prompting countermeasures from Canada before the administration raised tariffs to 35% in the summer
Ontario, heavily dependent on cross-border production and automotive trade, has been particularly affected
The breakdown finally leaves Carney navigating internal challenges with a minority government
"The leader is attempting to keep all the provinces together," the expert said
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